LGBTI mouthwash is here whether you like it or not

LGBTI mouthwash is here whether you like it or not

Is Listerine’s pride bottle the latest culprit of homocommodification?

Leading mouthwash brand Listerine has released a rainbow-colored pride bottle.

In the run-up to Pride Month, it may be the latest culprit of ‘homocommodification’.

The pride bottle, part of Johnson & Johnson’s Care With Pride range, is adorned in rainbow stripes and woods such as ‘healing’, ‘sunlight’, and ‘harmony’.

Since 2011, Care With Pride has donated US$one million to LGBTI groups such as PFLAG and the Trevor Project.

Recently we have seen LGBTI pride sandwiches and Ikea bags.

Perhaps understandably, Twitter has not been kind to the Listerine bottle.

Here are the most hilarious responses:

 

 

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