Is Listerine’s pride bottle the latest culprit of homocommodification?
Leading mouthwash brand Listerine has released a rainbow-colored pride bottle.
In the run-up to Pride Month, it may be the latest culprit of ‘homocommodification’.
The pride bottle, part of Johnson & Johnson’s Care With Pride range, is adorned in rainbow stripes and woods such as ‘healing’, ‘sunlight’, and ‘harmony’.
Since 2011, Care With Pride has donated US$one million to LGBTI groups such as PFLAG and the Trevor Project.
Recently we have seen LGBTI pride sandwiches and Ikea bags.
Perhaps understandably, Twitter has not been kind to the Listerine bottle.
Here are the most hilarious responses:
allies buying the pride edition Listerine in solidarity pic.twitter.com/LWeBwLQuRn
— Adam Moussa (@adamjmoussa) May 21, 2019
pride listerine to wash the mediocre dick out of my mouth pic.twitter.com/Q6HsI0ktBn
— FOUR LOKO IDOL✨ (@TRAUMA_PUNK) May 21, 2019
The Pride Listerine from Target is great to have on hand for when he comes over on his way home from work and needs to freshen up afterwards before returning to his wife and kids.
— Neil McNeil (@Neil_McNeil) May 21, 2019
what’s more gay cock breath or listerine pride breath https://t.co/PhcM2VnnY6
— clark (@clarkus96) May 22, 2019
Too scared to put *it* in your month just yet cuz you are “not gay, dude, let’s just wrestle a bit and do other bro things”? Try Listerine. pic.twitter.com/L00Q6zcMEM
— *joins the battle* (@suprememodelrus) May 22, 2019
I’m so fucking tired of companies just chucking a rainbow on their shite to sell to us as if it means something
I’ll wash my hair w ogx gay shampoo, eat my gay m&s sandwich and drink my gay absolut vodka wearing my gay primark top before I rinse w gay listerine
— achy breaky fart (@FanDabbyJosie) May 21, 2019
After douching with pride listerine pic.twitter.com/ATymCTRQh8
— Lisa Limbaugh (@lisalimbaugh) May 22, 2019
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