Meet the Logo30: Merrie Cherry and Horrorchata

Every day during the month of June, we will be spotlighting our 2019 Logo30. This powerful series profiles ordinary and extraordinary people who show pride in unique and provocative ways. Visit the Logo30 homepage to learn more about the series.

The Bushwick neighborhood of Brooklyn is ground zero for transgressive drag. The queens may not always be polished, but darn it do they have spirit—and often a unique take on drag. Two of Bushwick’s most prominent showgirls, Merrie Cherry and Horrorchata, have also reimagined what a drag queen can do in and for her community.

Horrorchata co-founded Bushwick’s own drag festival, Bushwig, nearly a decade ago, and in that time it’s become one of the biggest drag events in the world, crowning the BK hood as the capital of alt-queer extravaganza. She’s also been repping hard for the Latinx community, particularly with her popular monthly party Yas Mama.

To celebrate the wild creativity coming out of New York’s thoroughest borough, Merrie Cherry launched the Brooklyn Nightlife Awards, now in its seventh year. And proof that much like Wu-Tang, Merrie Cherry is for the kids, she frequently volunteers her time to read to children as part of Drag Queen Story Hour.

“They’re the next generation, so how we are with them really dictates how the next 30 or 40 years are going to be,” Merrie told NewNowNext in 2016. “Especially in these times, I think it’s really smart and necessary for us to show [kids] that when people are different than them, they shouldn’t fear them. There’s a beauty in that difference.”

Watch Logo’s full interview with Merrie Cherry and Horrorchata below.

Lester Fabian Brathwaite is a roaming writer, editor, bon vivant, and all-around sassbag. He’s formerly Senior Editor of Out Magazine and is currently hungry. Insta: @lefabrat

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