Waterless True Skincare products sell out after Dragon’s Den appearance


True Skincare is the latest must-have skincare product. (Boots)

True Skincare is the latest sell-out brand everyone is trying to get their hands on after the founder secured a Dragon’s Den investment.

The waterless, vegan friendly and organic skincare brand is proving popular after selling out on the likes of Boots and Amazon.

In particular is its affordable Cleansing Oil which has been snapped up this week after a TV appearance and now it’s proving difficult to get, but the good news is we found some products online.

However, shoppers can still bag the Safflower & Basil or the Avocado & Evening Primrose cleansing oils from Amazon, as well as the exfoliators from both Boots and Amazon.

Prices for the True Skincare products start at £12 to £17 and if you can’t find what you’re looking for online then you can enter your postcode on the Boots website to check stock in your local store.

The Nourishing Avocado & Evening Primrose Facial Oil has sold out at Boots but is still available on Amazon.
The Nourishing Avocado & Evening Primrose Facial Oil has sold out at Boots but is still available on Amazon.

Why is True Skincare so popular?

If you’re wondering where this sudden interest in True Skincare has come from, it’s following the appearance of owner, Emma Thornton on Dragon’s Den this week.

She was asking the five Dragons for a £75,000 investment in her “planet-friendly” business, which was notable for already being stocked in the likes of Holland & Barrett.

The products are organic, 100% natural and vegan friendly, as part of the brand’s aim to keep the consumer and planet at heart.

In particular they are waterless which is becoming increasingly popular with skincare buyers as they look for healthier and more sustainable options.

It’s one of the most common ingredients found in beauty products but it can affect both our bodies and the environment due to its bacteria.

These water-rich skincare products need added preservatives to kill bacteria, but these have been linked to drying out both skin and hair among other issues.

To shop the latest True Skincare products head to Boots, Amazon and Holland & Barrett.

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