4 LGBTQ-inclusive ads will air during the Super Bowl

Super Bowl LV will definitely be unlike any other before it. Not just because the Kansas City Chiefs, three-peating this year, have never played the Tampa Bay Buccaneers in this particular contest before, only their second appearance. Not just because Tom Brady is back in the Big Game and quarterbacking for his new team. And not just because Covid-19 will mean fewer fans in the stands and masks on everybody not playing football. Not just because the Centers for Disease Control and local governments are encouraging everyone who wants to watch the game on TV do so either outdoors or in their quarantine bubble, safely, which means not in crowded spaces and without yelling or shouting.

Wow, that is a lot, but what will also make this 55th Super Bowl different is the other thing people watch for: the TV commercials.

GLAAD says there are at least four “inclusive” Super Bowl ads scheduled to air, featuring out LGBTQ people. If that number doesn’t change, that’s down significantly from last year when there were at least 11. A 30-second spot is also $100K cheaper this year, according to Sporting News.

Michelob ULTRA’s commercial features a slew of famous sports celebrities, including tennis icon and lesbian legend Billie Jean King, as Lou Reed’s “Walk on The Wild Side” plays.

CBS All Access is rebranding its streaming service as Paramount+. If you don’t blink, you’ll see RuPaul standing on “Paramount Mountain,” alongside a Teenage Mutant Ninja Turtle, a puppet… and Snookie of Jersey Shore fame. Patrick Stewart, Norah O’Donnell and Stephen Colbert really need to speak to their agents about that contract they signed.

Logitech’s ad stars Lil Nas X, the out Grammy Award-winning rapper, singer, and songwriter.

M&M’s commercial is the funniest of the bunch, with a sequence of actors showing they’re sorry by sharing the candy. The bit ends with Schitt’s Creek star Dan Levy, the out Emmy-Award winning showrunner, writer, director, producer, and actor.

We’ll be watching as will GLAAD; Should there be more LGBTQ inclusive ads, we’ll update our story! Enjoy the game and we hope you will do safely for your own sake and everyone’s!


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